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Engaging the mobile gaming audience for Sky

SKY VEGAS is one of the country's leading online casino gaming platforms.

With the growth of mobile casino gaming platforms, the Sky Vegas team was tasked with the delivery of a superior online mobile casino gaming experience, exploring the possibilities of mobile for the rapidly growing mobile gaming audience.

As an Experience Designer on the project, I was specifically responsible for the user research and user experience design elements of the project as part of a multi-disciplinary agile delivery team.

User Research & UX design process

Results

The focus on user testing and user research ensured the Sky Vegas app was delivered aligned with user needs, and didn't disappoint Sky Vegas customers. The app is considered to have one of the best user experiences in it's class. At the time of writing, it has received excellent reviews in the Apple App Store, with an average rating 4.5 / 5.

I have played virtually every site and this is by far the best.
I use a variety of different providers and Sky Vegas have an excellent app.

Sky Vegas customer reviews

Early game selection and play wireframe flow

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